The First 90 Days: A Launch Plan for Your Territory

Launching a new practice is exciting and a little overwhelming. A simple 90-day plan keeps you focused on the few things that actually move the needle.

Days 1-30: Set up

Complete onboarding and training, secure your credentials, set up your tools, and claim your local listings. Get the foundation right before chasing clients.

Days 31-60: Get visible

Announce your opening to your personal network, launch your local profiles, and start simple outreach. Your first clients almost always come from people who already know you.

Days 61-90: Build momentum

• Ask every happy client for a referral and a review.
• Add one recurring service (bookkeeping) to smooth income.
• Track what marketing actually brings people in, and do more of it.

By day 90 you will not have a finished business — you will have a working one, with real clients and a clear sense of what to double down on next.